How To Use

Apply to wet hair, massage softly and leave in for at least 3 minutes, rinse thoroughly.

Repeat the treatment until the desired result is reached. Due to the permanent brightening effect which can’t be washed out, excessive use is not recommended. Do not use the hair lightener on skin or clothes.

Description

Bleached blonde or highlighted hair is high-maintenance and requires continual touch-ups. To counteract unwanted warm tones, deeply pigmented violet enriched products are required in between colour services. The Balmain Illuminating Shampoo White Pearl, enriched with pure violet pigments, helps to refract unwanted warm tones and brightens the hair colour. The silver shampoo gently cleanses, while providing optimal hydration to the hair. Especially developed for ash blonde and highlighted hair. Infused with the signature blend of Argan Elixir and Silk Protein to repair the hair from within.

Backstage Secret

Use The Illuminating Shampoo in combination with the Ash Toner to maintain the correct hair colour in between colour services.

Ingredients

Aqua, MEA-Lauryl Sulfate, PEG-18 Glyceryl Oleate/Cocoate, Cocamidopropylamine Oxide, Glycerin, Butylene Glycol, PEG-4 Rapeseedamide, PEG-7 Glyceryl Cocoate, Polyquaternium-44, Glycol Distearate, Glycereth-2 Cocoate, Sodium Laureth Sulfate, Tetrasodium EDTA, Benzophenone-4, Ethylhexylglycerin, Sodium Benzoate, Phenoxyethanol, Iodopropynyl Butylcarbamate, Citric Acid, Parfum, CI 60730, Basic Violet 16.

Please note that from time to time, products are innovated without notice. For the most accurate information please consult the product box.